Are You Engaging?

Brilliant insight from Roy Williams, the Wizard of Ads

Fri, 20 Aug 2010 06:45:00 -0700

When we talked about How to Spot a Wiener Dog a couple of weeks ago, you may recall that I said every product, service or idea has:

1. Limiting Factors – (factors that limit it. Impediments.)
2. Defining Characteristics – (characteristics that define it. Brand essence.)

The same is true of you and me. You and I have Limiting Factors and Defining Characteristics.

Drifters on the ocean of life define themselves by their circumstances. Pushed here and there by the winds and waves of chance, their mantra is, “whatever.”

Surfers on the ocean of life define themselves by their activities. Riding the swells this way and that, they dream of the perfect wave.

Drowners in the ocean of life define themselves by their limiting factors. Sad and mournful, they are professional victims, the walking wounded, an army that never heals.

Navigators sailing happily on the ocean of life define themselves by their commitments. Navigators know exactly what they’re trying to make happen and they’re willing to pay the price.

Do you know what you’re trying to make happen? Are you willing to pay the price?

Lorian Hemingway chose not to drown in life’s ocean. In her marvelous book, Walk on Water, she speaks of childhood loneliness and a hollow stepfather who abused her alcoholic mother. But Lorian chose not to let these limiting factors become her defining characteristics. She chose instead to admire the toothless but resilient old black woman, Catfish, who cooked hamburgers at the café. Lorian was also shaped by encounters with her mother’s sister, Freda:

“At the age of thirty-five Freda had had a mastectomy. The bow and arrow was her therapy, to strengthen what was left of her chest muscles. Her body had been perfect, a sculptor’s model, and she’d worn her summer shirts tied up high under her breasts, braless most of the time. She still wore her shirts knotted at the rib cage, but now they were men’s cotton pajama tops, the material thicker so you could not see through; but often when she bent forward I could see the scarred bony place where the breast had been. I never knew if she was bitter for the loss, if she stared at the deformity in the mirror and wished for a time when she’d been whole. She never said. I never asked. She was not a woman martyred by tragedy, nor was she at all acquainted with self-pity…”

“Freda was a dazzle, a virtual watercolor of a woman whose moods and mannerisms were as electric as her wild black hair. Her grin alone, a flash of Ipana-white teeth, head tossed back, stopped men in their tracks, delayed them in traffic, and threatened their wives so completely even the milkman was not allowed to deliver at Freda's house…”

“She'd tried once to kill my stepfather, whom she'd always referred to by his first and last names, Bill McClain, the two words run together in her odd accent so it came out ‘Bimicain,’ sounding like a fungal cream.”

- Lorian Hemingway, Walk on Water, p. 38-39

Limiting factors are outside you.
Defining characteristics are within.

Catfish and Freda taught Lorian Hemingway not to swallow her limiting factors.

Has your self-image been damaged by things you did not choose? Have you internalized your limiting factors? Spit them out. Ceremoniously and with contempt. Spit them out. Limiting factors can be fought or ignored but they should never be accepted. To accept them is to move them inside you.

I’m not uneducated. Uneducated people are dull. I simply chose not to go to college.

I’m not a bald guy. Bald guys are pitiable. I’m just a guy who has no hair.

And I’m certainly not scruffy and poorly dressed. I’m a man whose mind is filled with things other than his personal appearance. The fact that this makes me look like a homeless beggar is nothing more than a meaningless coincidence.

I am deeply committed to my wife, astoundingly loyal to my friends and surprisingly dangerous to my enemies. See how easy it is to choose your identity?

You alone decide who you will be.

What have you decided?

Roy H. Williams

Authenticity is difficult for some, but worth it's (virtual) weight in gold.
http://www.fastcompany.com/1667106/influence-project Source: fastcompany.com

Elijah May sent this using ShareThis.

Are You Engaging?

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